Sunday, May 24, 2009

Zaha Hadid + Lacoste

Walking is one of the key forms of transportation in Oslo. A  good set of shoes that one can actually walk in, is therefore of the utmost importance. The cobblestone streets, streetcar tracks and uneven pavement  make even a kitten heel, lie down and play dead. For the sensible but fashion conscious Canadian, finding a shoe that is both stylish AND sturdy has proven to be a great challenge. Ever resourceful, we have turned to fellow bloggers for help and inspiration. Lo and behold - Zaha for Lacoste.

Lacoste, the french company best known for its iconic little green crococile logo collaborated with Zaha to create a futuristic ultra-modern collection. The new line of shoes debuted this month at the Frieze Art Fair in London. 

picture courtesy of Lacoste

picture courtesy of Lacoste

According to Lacoste, the range was inspired by the Lacoste crocodile logo, which was digitised and then used as a basis for textural exploration."The design expression behind the collaboration with Lacoste footwear allows the evolution of dynamic fluid grids," explains Hadid. "When wrapped around the shape of a foot, these expand and contract to negotiate and adapt to the body ergonomically. In doing so, a landscape emerges, undulating and radiating as it merges seamlessly with the body."

picture courtesy of Lacoste

picture courtesy of Lacoste

Though we remain uncertain about a "landscape emerging" from our shoes as we walk, these shoes do look, dare we say it - comfortable. 

(Limited to 850 pairs, the boots will be released next July in three exclusive stores from Paris, London and Milan.)    www.lacoste.com   www.zaha-hadid.com



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